If you want your blog to grow on Google, setting up the right google search console tools is the very first step you should take.
And I say that from personal experience.
When I launched my blog, I was writing consistently and sharing posts everywhere I could. But the traffic never came. Weeks passed and I was still getting barely any visitors. I blamed my writing, my niche, even my luck.
Then I discovered these 3 free tools — and within days I realized the real problem. Google had not even indexed half of my posts. Pages were sitting there completely invisible to the entire world.
Once I fixed that using my google console account, traffic started moving. Slowly at first — then consistently.
Here is everything you need to know about these 3 tools and why every blogger needs them set up from day one.
1. Google Search Console Tools — See Your Blog Through Google’s Eyes
🔗 https://search.google.com/search-console
Most bloggers focus on writing great content and forget one crucial thing — Google needs to actually find and understand that content before anyone can read it.
That is exactly where your seo console comes in.
Google Search Console is a free tool that works like a direct window into how Google views your entire website. It does not guess. It does not estimate. It shows you the cold, hard truth about your blog’s search performance — and gives you everything you need to fix whatever is holding you back.
I remember the first time I opened my search engine console dashboard. I had published over fifteen posts and only seven of them were actually indexed. Eight posts were completely invisible on Google — and I had no idea. Without this tool I would have kept publishing more content into a void wondering why nothing was working.
What it shows you:
- Every keyword real people typed into Google before landing on your blog
- Which posts Google has indexed and which ones it has ignored
- Technical errors slowing your site down or affecting mobile performance
- Your average ranking position and how many people actually click your links
- A direct way to submit your sitemap and request faster indexing for new posts
How to use it weekly: Open your dashboard every Monday. Check for new errors, review which keywords are climbing, and make sure your latest posts have been indexed. This single fifteen minute habit will keep your blog technically healthy and growing.
Tool: Google Search Console — 100% Free
2. Google Analytics GA4 — Find Out What Happens After the Click
🔗 https://analytics.google.com
Knowing you rank on Google is one thing. Knowing what visitors actually do once they arrive is a completely different — and equally important — story.
This is where search console google analytics work together as a powerful combination.
While Search Console focuses on how your blog appears in search results, Google Analytics GA4 focuses on real human behavior once someone lands on your pages. Together they give you a complete picture of your blog’s performance from both sides.
When I first connected both tools and compared the data side by side, I discovered something surprising. One of my shortest posts was keeping readers on the page for over four minutes — far longer than my detailed long-form articles. That told me my audience valued clarity over length. I never would have known that without Analytics.
What it reveals:
- Exactly how many people visited your blog today, this week, and this month
- Where those visitors came from — organic search, social media, direct, or referrals
- Which posts your audience loves and which ones they leave within seconds
- The complete path a visitor takes across your blog before they leave
- Real conversion data like form submissions, link clicks, and purchases
How to use it weekly: Every Friday spend ten minutes reviewing your top performing posts, your traffic sources, and your average session duration. Let this data guide what you write next — not guesswork.
Tool: Google Analytics GA4 — 100% Free
3. Google Tag Manager — Add Any Tracking Code Without Touching Your Website Files
🔗 https://tagmanager.google.com
Here is the tool most beginner bloggers completely skip — and honestly it is the one that saves the most headaches down the road.
Every time you want to add a tracking tool to your blog — whether it is Facebook Pixel, Google Ads conversion tracking, or a heatmap tool — you normally need to edit your website’s code directly. For non-technical bloggers this is genuinely scary. One wrong edit can break your entire site.
Google Tag Manager removes that problem completely.
Think of it as a central control room where all your tracking codes live safely in one place. You manage everything from a clean dashboard and your actual website files stay completely untouched.
When I added Facebook Pixel to my blog for the first time, I did it through Tag Manager in under three minutes. No developer. No code editing. No stress.
What it handles:
- All your tracking codes managed from a single clean dashboard
- Adding new tools like Analytics or Facebook Pixel without any coding knowledge
- Tracking specific actions visitors take — button clicks, form fills, scroll depth, video plays
- Keeping your website loading fast by organizing all tags efficiently in one place
- Giving you full control over your tracking setup without depending on anyone else
How to use it: Set it up once and connect your Google Analytics tag through it first. Then whenever you need to add a new tracking tool in the future — open Tag Manager and add it in minutes.
Tool: Google Tag Manager — 100% Free
All 3 Tools — Quick Reference
| Tool | Primary Purpose | Cost |
|---|---|---|
| Google Search Console | SEO and Google search performance | Free |
| Google Analytics GA4 | Visitor behavior and traffic analysis | Free |
| Google Tag Manager | Tracking code management without coding | Free |
The Bottom Line
These 3 google search console tools are not optional for serious bloggers — they are essential.
They are free. They are beginner-friendly. And they give you the kind of data that professional marketers pay thousands of rupees for through paid tools.
Set up your google console account this week. Connect search console google analytics together. Add Tag Manager to keep everything organized.
Once you start making decisions based on real data instead of guesswork — your blog will never grow the same way again.
Data beats assumptions. Every single time. 💪
Also read: 5 Tips for Time Management Every Freelancer Must Know in 2025
Found this helpful? Share it with a blogger who is still flying blind without these tools. Got questions? Drop them in the comments — I personally reply to every single one.
— Journey With Somu
